Positive was founded in 2009 by Jordan Madison aka Jmad, with the intention of spreading a positive message through stylish urban apparel. Positive strives to creat a collaborative and supportive atmosphere for all artists. The brand is based out of Salt Lake City, Utah so it is also recognized as Positive SLC.
Jmad has been working over time to drop the latest styles to come to the Positive brand. His 2011 collection is now available for purchase so check out what they have to offer. All tees are Uni-sex they also offer other accessories on their site. Click the images to see more.
Be sure to check out their LOOKBOOK VIDEO featuring Dave Brewer and a dope track by Doomtree. The production was done by Wandering Man Production.